1: Start early and benefit eventually

俞老漢當保安的兒子結婚啦，新房買在勝豪地產，那可是市中心的豪宅啊，均價要兩萬多呢，他干一輩子也買不起這種房子啊，一問才知道，俞老漢是賣了一幅藏畫后買的新房。

The son of old man Yu, who was a security guard, got married. His new house was bought in Shenghao Real Estate, which was a luxury house in the city center. The average price was more than 20000 yuan. He could not afford such a house all his life. After asking, he knew that old man Yu bought a new house after selling a Tibetan painting.

俞老漢老兩口都是退休工人，全家存款加起來也不到十萬塊，老兩口整日為兒子的婚房發愁。有天看報紙，俞老漢看見有家畫廊征集字畫的新聞，忽然想起來手頭還有年輕時收集的幾張字畫呢，于是就翻箱倒柜的找了出來。二天一大早就按報紙上的地址找到了這家畫廊。畫廊給出的報價讓俞老漢驚呆了，他們竟開出了700萬！二天老兩口在銀行和畫廊交接手續，拿著700萬的存單，老兩口幾天都沒睡好覺，生怕人家反悔再把這錢要回去。婚禮上大家都羨慕俞老漢一張畫紙換來個婚房。

Both the old man and the old man Yu are retired workers, and their family savings add up to less than 100000 yuan. The old couple worry about their son's marriage house all day long. One day when reading the newspaper, Old Man Yu saw the news that a gallery was soliciting calligraphy and paintings, and suddenly remembered that he still had some calligraphy and paintings collected when he was young, so he rummaged through the closet and found them. Early the next morning, I found the gallery according to the address in the newspaper. The quotation given by the gallery surprised old man Yu. They offered 7 million yuan! Two days later, the old couple handed over the formalities at the bank and the gallery, holding a deposit certificate of 7 million yuan. The old couple didn't sleep well for several days, for fear that they would go back and ask for the money again. At the wedding, everyone envied Old Man Yu for exchanging a piece of painting paper for a wedding room.

此刻的畫廊老板正偷著樂呢，這實在是撿了個大便宜呀，因為俞老漢的那幾張字畫里有一張是李可染的真跡。2010年李可染的作品曾以3752萬、4082萬成交。而2012保利拍賣的李可染的《萬山紅遍》成交價高達到2.9億元！畫廊老板還害怕俞老漢后悔呢！

At the moment, the gallery owner is stealing music, which is really a big bargain, because one of the old man Yu's calligraphy and paintings is an authentic work of Li Keran. In 2010, Li Keran's works sold for 37.52 million yuan and 40.82 million yuan. In 2012, Li Keran's "Wanshan Hongbian", which was auctioned by Poly, sold for 290 million yuan! The gallery owner is afraid that Old Man Yu will regret it!

俞老漢的經歷不能代表收藏的普遍現象，但是實際上，只要是做個有心人，早動手，收藏的字畫一定會增值。

The experience of Old Yu cannot represent the general phenomenon of collection, but in fact, as long as you are a conscientious person and start early, your collection of calligraphy and painting will surely increase in value.

2：藏黃金不如買字畫

2: Buying calligraphy and painting is better than hiding gold

1948年，張大千在上海舉辦他的收藏畫展，99幅作品中，《宋人山寺圖》開價高，是其他作品的十倍，某藏家以4根500克的金條買走。61年后，在2009年北京匡時拍賣會上，這幅《宋人山寺圖》的成交價高達1366萬元。眾人皆知黃金抗通脹，然而即便按今天的金價算，4根500克的金條也才不到50萬元。由此可見，字畫確比黃金更抗通脹。

In 1948, Zhang Daqian held an exhibition of his paintings in Shanghai. Among the 99 works, the painting of Songrenshan Temple was 10 times more expensive than other works. A collector bought it with four 500g gold bars. 61 years later, at the 2009 Kuangshi auction in Beijing, the transaction price of this painting of Song Renshan Temple reached 13.66 million yuan. It is well known that gold is anti inflationary, but even at today's gold price, four 500g gold bars are less than 500000 yuan. It can be seen that calligraphy and painting are indeed more anti inflationary than gold.

3：心明眼亮，逢低吸納

3: Be insightful and absorb low prices

經營建筑材料的張總早進入收藏市場，他的父輩收藏了兩張齊白石的畫，讓他愛不釋手。手頭富裕后，張總迷上了齊白石的作品，有資金就收購。2000年平均8萬元/平方尺，等低探底2.4萬元/平方尺時，張總不顧太太的反對，把家里大部分存款都買成齊白石的作品。終于2004年開始反彈到10萬元/平方尺，2005年直升到35萬元/平方尺，張總的太太開心的直夸老公的眼光好。

Mr. Zhang, who deals in building materials, entered the collection market early. His parents collected two Qi Baishi's paintings, which he couldn't put down. After getting rich, Mr. Zhang became fascinated by Qi Baishi's works and bought them when he had money. In 2000, the average price was 80000 yuan/square foot. When the bottom reached 24000 yuan/square foot, President Zhang ignored his wife's objection and bought most of his savings into Qi Baishi's works. Finally, it began to rebound to 100000 yuan/square foot in 2004, and rose to 350000 yuan/square foot in 2005. President Zhang's wife was happy and praised her husband's good taste.

的確，據近幾年不完全統計顯示，齊白石的作品共計上拍26039件(含重復上拍)，成交總額達137.5億元。此外，在香港和紐約市場，齊白石也是作品被拍賣多的近現代畫家。 2011年嘉德春拍中，齊白石《松柏高立圖?篆書四言聯》，以4.255億元成交，創造了近現代書畫的新紀錄。

Indeed, according to incomplete statistics in recent years, a total of 26039 Qi Baishi's works have been auctioned (including repeated auctions), with a total turnover of 13.75 billion yuan. In addition, Qi Baishi is also a modern painter whose works have been auctioned in Hong Kong and New York markets. In the 2011 Jiadechun auction, Qi Baishi's Song Bai Gao Li Tu - Seal Script Four character Couplet was sold for 425.5 million yuan, creating a new record for modern Chinese calligraphy and painting.

4：仔細觀察，穩中求利

4: Careful observation and steady profit seeking

老唐收藏扇面系列在業界小有名氣，明清到近現代都有，就是性子太急，喜歡快進快出，見利就走。正是他這種急功近利的性格做出了一件讓他后悔不已的事情。十年前老唐以5萬元的收到一幅唐伯虎的扇面山水，后來有人想收藏，老唐開了個自認為是200萬元的天價，沒想到還成交了，老唐著實開心了一陣子，這可是40多倍的利潤呀，什么買賣有這么大回報呀？沒想到北京保利2013年春拍唐伯虎的《江亭談古圖扇面》以1150萬元成交了，老唐腸子都悔青啦。所以收藏字畫一定要經得住誘惑，名家精品越來，可遇不可求。

Lao Tang's fan collection series is a little famous in the industry. It has been used from the Ming and Qing Dynasties to modern times, but it is too hasty. It likes fast in and fast out, and it can leave when it sees benefits. It was his eagerness for quick success and instant benefit that made him regret something. Ten years ago, Lao Tang received a fan landscape of Tang Pak Fu at a price of 50000 yuan. Later, someone wanted to collect it. Lao Tang opened a huge price that he thought was 2 million yuan. Unexpectedly, it was still a deal. Lao Tang was really happy for a while. It was more than 40 times the profit. What kind of business has such a big return? Unexpectedly, Beijing Poly shot Tang Bohu's "Jiang Ting Talks about an Ancient Fan" in the spring of 2013 for 11.5 million yuan. Old Tang was regretful. Therefore, the collection of calligraphy and painting must withstand the temptation. The boutiques of famous artists are becoming more and more rare.

5：求教人士，不偏聽偏信

5: Seek advice from professionals without partiality

2009年9月，在某鑒寶節目的海選現場，河南鄭州有一對兄弟帶著家傳的乾隆御筆《嵩陽漢柏圖》來鑒寶。還沒進會場，就遇見一個朋友說，這東西是個古董，但是個仿品，所以也就值3萬元，他說過半個月可以找人來收購，兄弟倆一聽喜出望外，就回家等待。半個多月后，朋友果然帶來了收藏家。經過一番討價還價，兄弟倆終以17萬元的把這幅家傳賣了，兄弟倆很是開心。但時隔一年，他們吃驚地看到一則新聞，發現以17萬元售出的那幅《嵩陽漢柏圖》在北京保利公司的拍賣會上居然拍出了8736萬元的天價。前后相差了500多倍。他們當時就意識到被朋友忽悠了，但已經后悔莫及。

In September 2009, at the audition site of a treasure appreciation program, a pair of brothers from Zhengzhou, Henan Province came to treasure appreciation with the painting of Han cypresses in Songyang written by Emperor Qianlong. Before entering the meeting, I met a friend who said that it was an antique, but a copy, so it was worth 30000 yuan. He said that he could find someone to buy it in half a month. The brothers were overjoyed and went home to wait. More than half a month later, my friend did bring the collector. After a lot of bargaining, the brothers finally sold the family heirloom for 170000 yuan. The brothers were very happy. But a year later, they were surprised to see a piece of news, and found that the painting of Songyang Han Bai sold for 170000 yuan had sold for 87.36 million yuan at the auction of Beijing Poly. The price difference before and after was more than 500 times. They realized at that time that they had been cheated by their friends, but they had no time to repent.

6：區別藝術品和藝術商品

6: Distinguish between artworks and art commodities

工人趙師父收藏了多年的字畫，幾乎都是在古玩字畫一條街上買的，幻想有能撿漏致富。這些字畫幾乎花了他每月的積蓄和大量的心血，但事實上他收藏的幾乎都是工藝品字畫，幾乎沒有收藏價值。

Master Zhao, a worker, has collected calligraphy and paintings for many years. Almost all of them were bought in the antique calligraphy and painting street. He fantasized that one day he would be rich by picking up leaks. These calligraphy and painting almost spent his monthly savings and a lot of effort, but in fact, his collection is almost all handicraft calligraphy and painting, which has little collection value.

在購買藝術品的買家中有相當部分投資者有投資心理。不少投資者興實際上是商品藝術，沒有任何保值和增值功能。現在，收藏界不少人都抱著撿漏的心態搞收藏，希望花百十元就能撿到價值數十萬的真品，奢望一夜暴富，這樣做的結果往往是虧的更多。

Among the buyers of artworks, a considerable number of investors have investment psychology. Many investors are actually commodity arts without any function of value preservation and appreciation. Now, many people in the collection field are collecting with the mentality of picking up omissions, hoping to spend 100 yuan to find genuine products worth hundreds of thousands, hoping to become rich overnight, and the result is often more losses.

一幅繪畫的收藏投資價值主要受其藝術價值、學術價值、知名度以及作品的市場行情等因素決定。其中，字畫的藝術價值尤其重要。一些初入藝術品收藏的門外漢，在投資藝術品之前應明白什么是藝術品，什么是藝術商品。

The collection investment value of a painting is mainly determined by its artistic value, academic value, popularity and the market situation of the work. Among them, the artistic value of calligraphy and painting is particularly important. Some laymen who are new to art collection should first understand what art is and what art goods are before investing in art.

7：確保真跡，增值有望

7: Ensure authenticity and increase value hopefully

地產集團的趙總多年來熱衷于收藏字畫，還專門為這些名家字畫開辟了一個專門的收藏廳，有段時間購買古代字畫的資金不夠，還把一塊地皮出讓用于購買字畫。總投資近兩億。近期由于房地產低迷，手頭緊張，就準備出手這些名家字畫。拿到北京的大拍賣公司。告訴他這些幾乎都是贗品。趙總不服氣的拿出這些字畫配套刊登的著名出版物，拍賣公司的技術人員告訴他這些造價高手為了讓買家相信這些畫是真的，專門印刷一本仿著名出版物的畫冊。趙總像泄了氣的皮球癱坐在椅子上， 要知道，為了買所謂的這些古代字畫，上次平價轉讓的那塊地皮已經升值了3個多億了......

Mr. Zhao of the real estate group has been keen on collecting calligraphy and paintings for many years, and has also opened a special collection hall for these famous calligraphers and paintings. For some time, the fund for purchasing ancient calligraphy and paintings was not enough, and he also sold a piece of land for purchasing calligraphy and paintings. The total investment is nearly 200 million yuan. Recently, due to the downturn of real estate and the shortage of money, we are ready to sell these famous calligraphies and paintings. Get the big auction company in Beijing. Experts told him that these were almost fakes. Mr. Zhao was unconvinced and took out the famous publications published with these calligraphy and paintings. The technicians of the auction company told him that these cost experts had printed a picture album imitating the famous publications in order to make the buyers believe that these paintings were real. Mr. Zhao sat on the chair like a deflated leather ball. You know, in order to buy the so-called ancient calligraphy and paintings, the land that was transferred at a fair price last time has appreciated by more than 300 million

字畫投資大的風險在于字畫真假的辨別和市場價值的判斷。在藝術市場上，贗品的事例屢見不鮮，投資不慎就要付出代價。所以字畫投資考究的是眼光的學問。目前，只要是走俏于市場的名家作品，其偽作就盛行于市場，因此鑒別名家作品真偽關重要。好是到有信譽的大拍賣行去購買，即使較高，但保真度高。另外，畫家的作品一般有代表作、精品、一般作品和應酬作品這四種，而不同作品在市場上區別很大。

The big risk of calligraphy and painting investment lies in the identification of true and false calligraphy and painting and the judgment of market value. In the art market, counterfeits are common, and careless investment will pay a price. Therefore, calligraphy and painting investment focuses on the knowledge of vision. At present, as long as the works of famous artists are popular in the market, their fake works are popular in the market, so it is very important to identify the authenticity of famous artists' works. The good thing is to buy at a reputable auction house. Even though the price is high, the fidelity is high. In addition, painters' works generally include representative works, fine works, general works and entertainment works, and the prices of different works vary greatly in the market.

一般來說，畫家現場繪畫的作品保真度高，能買到現場繪畫作品則穩賺不賠。目前國內現場繪畫有名氣的當屬畫家邢東，他擅長于繪制觀音寶像和人物，經常在舞臺和劉詩昆等名家聯合演出，現場氣氛越強烈，越有激情，經常現場繪出精品。

Generally speaking, painters' works painted on the spot have a high fidelity, and they can buy paintings on the spot without losing money. At present, Xing Dong, a famous painter in China, is good at drawing Guanyin statues and characters. He often performs together with Liu Shikun and other famous artists on the stage. The more intense the scene atmosphere is, the more passionate he is. He often paints exquisite works on the scene.

8：投資當代中年畫家，增值速度加快

8: Invest in contemporary middle-aged painters and increase their value faster

遍查當代國畫、油畫藝術家近十年的拍賣市場走勢，無一例外是都是曲線上漲的趨勢，油畫家靳尚誼、王沂東、邢東漲幅大，接近10倍，尤其是油畫、國畫同時繪畫的旅美畫家邢東，國畫在2004年四尺整張才500元，而2014年在保利春季拍賣會上，四尺的花鳥作品《春雪》就拍了575萬元，和齊白石的《讀書圖》同成交，一舉進入當代水墨前十名的地位，10年畫價漲了十倍還多!雖然這些都是個例，但和畫家本身的背景、身份和藝術水準、機遇也是分不開的。陳逸飛、羅中立等近兩年也都升值5-6倍。

The auction market trend of Chinese contemporary traditional Chinese painting and oil painting artists in the past decade has been extensively investigated. Without exception, it is a trend of curvilinear rise. Oil painters Jin Shangyi, Wang Yidong and Xing Dong have increased by nearly 10 times. In particular, Xing Dong, a painter in the United States who painted oil painting and traditional Chinese painting at the same time, paid only 500 yuan for a four foot piece of traditional Chinese painting in 2004. In 2014, at the Poly Spring Auction, the four foot flower and bird work Spring Snow was sold for 5.75 million yuan, The book was sold at the same price as Qi Baishi's "Reading Map", which made it one of the top ten contemporary Chinese ink paintings. The price of the ten year painting has risen more than ten times! Although these are individual cases, they are inseparable from the background, identity, artistic level and opportunities of the painter himself. Chen Yifei and Luo Zhongli have also appreciated 5-6 times in recent two years.

當代中年畫家的作品增值和保值的成功率較高，因為他們已經站在成功的舞臺上。像前文所提到的中年畫家王沂東、邢東正進入炙熱期，出手也非常容易。

The success rate of the appreciation and preservation of the value of contemporary middle-aged painters' works is high, because they are already on the stage of success. As the middle-aged painters Wang Yidong and Xing Dong mentioned above are entering a hot period, they are also very easy to make moves.

字畫的收藏，是爆冷門的行業。字畫收藏雖然不像股票市場那樣，見效快，但股票的風險大家都是的，而字畫的收藏則總是有幸運機遇的。遇到一次，成百成倍、成千倍地收回自己所有的投資，不是什么神話。

Collection of calligraphy and painting is a popular industry. Although calligraphy and painting collection is not as effective as the stock market, but the risk of stock is everyone's, and calligraphy and painting collection is always a lucky opportunity. Once, it is not a myth to recover all your investment hundreds and thousands of times.

但是投資繪畫作品一定要注意：

But when investing in paintings, we must pay attention to:

1、不要隨大流，要有獨特和前瞻性的眼光。

1. Don't follow the crowd, but have a unique and forward-looking vision.

2、盡量能購買畫家現場繪畫作品，確保真跡。

2. Try to purchase artists' on-site paintings to ensure the authenticity.

3、不要貪小利，便宜的作品利潤微乎其微。

3. Don't be greedy for small profits. Cheap works have very little profit.

4、及時買入，因為畫價會越漲越高。

4. Buy in time, because the painting price will rise higher and higher.