1、 購買名人書畫，千萬不要重名氣而忽略作品。

1. When purchasing celebrity paintings and calligraphy, do not prioritize fame over your work.

在收藏界有許多人被名家名氣所迷惑，認為只要是名人作品就有收藏價值，其實不然，因為名家的作品也不都是精品，有很多應景之作，低俗平庸。盡管不差錢，但真的買到劣作豈不得不償失，選擇藝術品位高，有潛力的書畫作品才是正道。

Many people in the collection industry are misled by the fame of famous artists, believing that any work of a celebrity has collection value. In fact, this is not the case because the works of famous artists are not all exquisite, there are many improvised works, which are vulgar and mediocre. Although it's not bad for money, buying inferior works doesn't mean losing them. Choosing calligraphy and painting works with high artistic taste and potential is the right path.

2、字畫選擇，要回避沒有個性的作品。

2. When choosing calligraphy and painting, avoid works that lack individuality.

個性是作品的靈魂所在，沒有靈魂的作品算不上好作品，更經不起時間的檢驗，以黃賓虹為例，他的作品早些年被人認為亂抹亂涂黑黑乎乎一片，不被人看好，現在再看黃氏作品成了香餑餑，那是因為他的作品具有鮮明的個性，獨特的個性讓他的作品身價百倍。假如你只講究好看，不注重風格個性，那你的書畫收藏價值恐怕就大打折扣。

Personality is the soul of a work, and a work without a soul cannot be considered a good work, let alone withstand the test of time. Taking Huang Binhong as an example, his works were thought to be messy and black in the early years, and were not well regarded. Now, looking at Huang's works has become a hot topic because they have a distinct personality, and their unique personality makes their value hundreds of times higher. If you only focus on aesthetics and don't pay attention to style and personality, the value of your calligraphy and painting collection may be greatly reduced.

3、選擇藏品，千萬不要貪圖便宜。

3. When choosing collectibles, never be tempted by cheap prices.

俗話說：一分錢一分貨，好貨不便宜，便宜沒好貨。書畫作品也是如此。一件書畫作品的是和作者的名氣大小、藝術水平的高低、風格的獨特與否、尺幅的大小等因素有關，如果一幅名人大家的作品標價明顯偏低，有很多人貪圖便宜就爭相購買，購買者說不定就有上當受騙的可能，必須認真研究辨別真偽。

As the saying goes: you get what you pay for, good goods are not cheap, cheap goods are not good. The same goes for calligraphy and painting works. The price of a calligraphy and painting work is related to factors such as the author's fame, artistic level, unique style, and the size of the ruler. If the price of a famous person's work is significantly low, many people will rush to buy it for cheap, and the buyer may be deceived. It is necessary to carefully study and distinguish between authenticity.

4、當今社會媒體發達，幕后陰影面積極大，很容易炒作出名人。

4. In today's advanced social media, the shadow area behind the scenes is huge, making it easy to hype up celebrities.

這些名人，多有名不副實，很可能紅極一時便很快落幕。所以在這樣的情況下，無論為了欣賞還是為了投資，都需要收藏者具有一定的鑒賞能力，好在萬花叢中尋到那些花開一怒動京城的皇者牡丹。說到這里，可能大家會問，怎么才能有鑒賞能力呢?很簡單，多看、多買、多學。俗話說讀書破萬卷，下筆如有神，收藏也是如此，看的多了，見識的多了，經手東西多了，自然就能提升鑒賞能力。

These celebrities, many of whom are not real, are likely to quickly end their popularity. So in this situation, whether for appreciation or investment, collectors need to have a certain level of appreciation ability. Fortunately, among the myriad of flowers, they can find those imperial peonies that bloom and anger the capital. At this point, people may ask, how can one have the ability to appreciate? It's very simple, watch more, buy more, and learn more. As the saying goes, reading breaks through ten thousand volumes, and writing is like a divine act. The same goes for collecting. With more reading, more knowledge, and more experience, one can naturally enhance their appreciation ability.

更多的關于收購名人字畫問題或者詳細的內容，請進入我們公司的網站：http://www.yidajxc.com網站中會有很多的內容僅供參考

For more information or detailed information on the acquisition of celebrity calligraphy and painting, please visit our company's website: http://www.yidajxc.com There will be a lot of content on the website for reference only